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The Goldilocks Principle: Finding the Sweet Spot Between Burnout and Boredom
It's no secret that stress is bad for us. But not enough stress may be just as bad. The Goldilocks Rule is key for maximum productivity.
Sep 1, 20245 min read
153 views


Restaurant Science: Music and Menus
From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.
Jan 30, 20244 min read
258 views


The Multisensory Dining Experience: How the Brain Tastes Food
Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?
Mar 31, 20234 min read
74 views


WTF? How Typography Hacks the Brain
Everything we read in in print or online is influenced by the font we see much like music in a film. Typography is what language feels like.
Mar 21, 20233 min read
358 views