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![Neuromarketing: To Buy or Not to Buy](https://static.wixstatic.com/media/3d3568_1a61f4271a8c4ae6abdf847cc584382b~mv2.jpg/v1/fill/w_364,h_273,fp_0.50_0.50,q_90,enc_auto/3d3568_1a61f4271a8c4ae6abdf847cc584382b~mv2.webp)
Melissa Hughes
- Feb 1
- 3 min
Neuromarketing: To Buy or Not to Buy
Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c
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![Why Personalized Consumer Experiences are so Sticky](https://static.wixstatic.com/media/3d3568_bacc9533def04e85805bb44f42ada3f6~mv2.jpeg/v1/fill/w_364,h_273,fp_0.50_0.50,q_90,enc_auto/3d3568_bacc9533def04e85805bb44f42ada3f6~mv2.webp)
Melissa Hughes
- Apr 27, 2023
- 4 min
Why Personalized Consumer Experiences are so Sticky
Customers value the experience more than the brand. When that experience is personal, it's more meaningful and memorable.
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![Restaurant Science: The Magic of Menus and Music](https://static.wixstatic.com/media/3d3568_90ea6503f68c478fb7473205c1c47319~mv2.jpg/v1/fill/w_364,h_273,fp_0.50_0.50,q_90,enc_auto/3d3568_90ea6503f68c478fb7473205c1c47319~mv2.webp)
Melissa Hughes
- Jan 20, 2022
- 4 min
Restaurant Science: The Magic of Menus and Music
From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.
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![How Retailers Use Music to Influence Spending](https://static.wixstatic.com/media/3d3568_71e00684bb764856becff2d74b78639d~mv2.jpg/v1/fill/w_364,h_273,fp_0.50_0.50,q_90,enc_auto/3d3568_71e00684bb764856becff2d74b78639d~mv2.webp)
Melissa Hughes
- Dec 22, 2019
- 1 min
How Retailers Use Music to Influence Spending
Strategic overhead and in-store music can keep customers in-store longer and increase purchase intent.
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![Have You Been Deceived by the Decoy Effect?](https://static.wixstatic.com/media/3d3568_3a0be164a9b24f428ff23ef0ccf2c928~mv2.jpg/v1/fill/w_364,h_273,fp_0.50_0.50,q_90,enc_auto/3d3568_3a0be164a9b24f428ff23ef0ccf2c928~mv2.webp)
Melissa Hughes
- Nov 18, 2019
- 1 min
Have You Been Deceived by the Decoy Effect?
There’s a particularly cunning pricing strategy that marketers use to get you to switch your choice from one option to a more expensive one