Scarcity is one of the most powerful motivators in consumer behavior. When something is limited, rare, or exclusive, our brains light up with desire. Behavioral scientists call it reactance theory : we don’t just want the thing—we want it more when we think it might disappear.

The decoy effect is one of the best known biases violating rational thought. And it has a powerful impact on the decisions we make.

Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c

From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.

Customers value the experience more than the brand. When that experience is personal, it's more meaningful and memorable.

Strategic overhead and in-store music can keep customers in-store longer and increase purchase intent.