loss aversion | Neuro Nugget

May 243 min read

Don't Fall into the Sunk Cost Trap

There are many psychological forces that influence decision making. The Sunk Cost Fallacy is a powerful and sometimes costly trap.

Sep 3, 20204 min read

The Framing Effect: It's not what you say, it's how you say it

There is a wealth of research that shows how the way information is framed significantly influences our perception of it.