Our world is built to flood your brain with fake dopamine. The problem is fake dopamine burns out quickly and keeps you chasing another hit.

In simplest terms, pleasure and pain guide everything we do - avoid pain or gain pleasure. We need both to survive. Pain and pleasure

Have you ever walked into Costco planning to buy just one or two things and walked out with a cart full of stuff you don't need?

The brain is wired to maximize pleasure and minimize pain. But the way we experience them is pretty quirky.

Countless studies demonstrate that a simple smile significantly influences the way we are perceived by others, and it changes the brain.