#neuromarketing

Feb 13 min read

Neuromarketing: To Buy or Not to Buy

Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c

Oct 1, 20234 min read

Are You a Victim of the "Costco Effect"?

Neuromarketing strategies use an assortment of psychological tricks, or priming, to get you to spend more money than you plan.

Jan 4, 20202 min read

Brand Rituals that Create Consumer Loyalty

Consumers will spend more for a brand with an associated ritual because they feel like they are getting a premium product.

Nov 18, 20191 min read

Have You Been Deceived by the Decoy Effect?

There’s a particularly cunning pricing strategy that marketers use to get you to switch your choice from one option to a more expensive one