Restaurant Science

Sep 194 min read

The Sneaky Influence of the Peak-End Effect in Hospitality

Understanding the power of the peak-end effect empowers hospitality businesses to create memorable guest experiences.

Jun 156 min read

The Persuasive Power of Social Proof

Social proof shows up in every aspect of our behavior and decisions. What other people say, think and do are powerful motivators.

Mar 30, 20234 min read

The Multisensory Dining Experience: How the Brain Tastes Food

Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?

Mar 21, 20233 min read

WTF? How Typography Hacks the Brain

Everything we read in in print or online is influenced by the font we see much like music in a film. Typography is what language feels like.

Aug 24, 20223 min read

How the Brain Tastes Wine

The simple act of tasting wine is anything but simple. Everything from background music to the sound of the cork pop influence the taste.

Jan 20, 20224 min read

Restaurant Science: The Magic of Menus and Music

From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.