Negative restaurant reviews— a manager's nightmare, right? Not always. Savvy restaurateurs use psychology to create marketing opportunities.

No restaurateur enjoys negative reviews. But one restaurant discovered the power of a thoughtful response.

Understanding the power of the peak-end effect empowers hospitality businesses to create memorable guest experiences.

Social proof shows up in every aspect of our behavior and decisions. What other people say, think and do are powerful motivators.

Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?

Everything we read in in print or online is influenced by the font we see much like music in a film. Typography is what language feels like.

The simple act of tasting wine is anything but simple. Everything from background music to the sound of the cork pop influence the taste.

From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.