Neuromarketing

The Sneaky Influence of the Peak-End Effect in Hospitality

Melissa Hughes

Sep 194 min read

The Sneaky Influence of the Peak-End Effect in Hospitality

Understanding the power of the peak-end effect empowers hospitality businesses to create memorable guest experiences.

Melissa Hughes

Jun 156 min read

The Persuasive Power of Social Proof

Social proof shows up in every aspect of our behavior and decisions. What other people say, think and do are powerful motivators.

Melissa Hughes

Feb 13 min read

Neuromarketing: To Buy or Not to Buy

Neuromarketing is in its infancy, but we are learning a lot about unconscious factors that persuade us to buy or not. The right packaging c

Melissa Hughes

Nov 2, 20233 min read

Can't Sleep? Hide the Credit Cards

Have you ever wondered if those late-night infomercials actually work? Neuroscience tells us why we really need those cheesy products.

Are You a Victim of the "Costco Effect"?

Melissa Hughes

Oct 1, 20234 min read

Are You a Victim of the "Costco Effect"?

Neuromarketing strategies use an assortment of psychological tricks, or priming, to get you to spend more money than you plan.

Melissa Hughes

Oct 1, 20234 min read

The Power of Psychological Priming

Do you think retailers have the power to prime your brain? More likely than not, it happened the last time you went to the grocery store.

Why Personalized Consumer Experiences are so Sticky

Melissa Hughes

Apr 27, 20234 min read

Why Personalized Consumer Experiences are so Sticky

Customers value the experience more than the brand. When that experience is personal, it's more meaningful and memorable.

The Multisensory Dining Experience: How the Brain Tastes Food

Melissa Hughes

Mar 30, 20234 min read

The Multisensory Dining Experience: How the Brain Tastes Food

Eating is one of the most multisensory parts of our day. But, did you know that the brain tastes the food long before it passes the lips?

Melissa Hughes

Mar 21, 20233 min read

WTF? How Typography Hacks the Brain

Everything we read in in print or online is influenced by the font we see much like music in a film. Typography is what language feels like.

Melissa Hughes

Apr 8, 20223 min read

The Power of Psychological Anchors

Psychological anchors are powerful influences over our decisions and perceptions. They are everywhere and we rarely even notice them.

Restaurant Science: The Magic of Menus and Music

Melissa Hughes

Jan 20, 20224 min read

Restaurant Science: The Magic of Menus and Music

From the menu to the music to the server, the brain begins tasting the food long before it even reaches the lips.

Sticks and Stones may Break your Bones but Words will Change your Brain

Melissa Hughes

Oct 1, 20213 min read

Sticks and Stones may Break your Bones but Words will Change your Brain

"Words Matter" is more than a catchy tagline. The words we speak, hear, & read physically and chemically change the way the brain functions.

The Framing Effect: It's not what you say, it's how you say it

Melissa Hughes

Sep 3, 20204 min read

The Framing Effect: It's not what you say, it's how you say it

There is a wealth of research that shows how the way information is framed significantly influences our perception of it.

Neuromarketing Secrets that Trick us into Spending More

Melissa Hughes

Feb 19, 20202 min read

Neuromarketing Secrets that Trick us into Spending More

From supermarkets to department stores, retailers employ clever techniques designed to get you to spend more.

Melissa Hughes

Jan 4, 20202 min read

Brand Rituals that Create Consumer Loyalty

Consumers will spend more for a brand with an associated ritual because they feel like they are getting a premium product.

How Retailers Use Music to Influence Spending

Melissa Hughes

Dec 22, 20191 min read

How Retailers Use Music to Influence Spending

Strategic overhead and in-store music can keep customers in-store longer and increase purchase intent.

Have You Been Deceived by the Decoy Effect?

Melissa Hughes

Nov 18, 20191 min read

Have You Been Deceived by the Decoy Effect?

There’s a particularly cunning pricing strategy that marketers use to get you to switch your choice from one option to a more expensive one