Confident people are perceived to be more competent. But there is a difference between confident and arrogant and 3 pitfalls to avoid.

Understanding the power of the peak-end effect empowers hospitality businesses to create memorable guest experiences.

Social proof shows up in every aspect of our behavior and decisions. What other people say, think and do are powerful motivators.

There are many psychological forces that influence decision making. The Sunk Cost Fallacy is a powerful and sometimes costly trap.

New research suggests people are open to opposing thoughts when they come from a place of personal experience, not facts.

Understanding how bias changes the brain - quirks in the way we think and the way we think we think.

Despite the leaps and bounds we’ve made in understanding cognition and human behavior, decision-making is quirky.

Have you ever noticed how many things come in threes? The 3 little pigs, 3-ring circus, 3rd time is a charm. The brain loves threes!

Consensus decision-making sits just on the edge of groupthink, and it's the best way to keep the best brain power ... away from the team.

We'd all like to think our thoughts and decisions result from a conscious deliberate process. But, research says otherwise.

Have you ever walked into Costco planning to buy just one or two things and walked out with a cart full of stuff you don't need?

Do you think retailers have the power to prime your brain? More likely than not, it happened the last time you went to the grocery store.

The brain thinks in metaphors that have a powerful influence on the way we think and act. It's called embodied cognition and it's powerful

The Ben Franklin effect is a psychological finding that when someone does us a favor they tend to view us more favorably.

Dunning-Kruger Effect says that people who are ignorant or unskilled tend to believe they are much more competent than they are.

Fake news and political propaganda are rooted in the illusory effect. It's a neural glitch that causes us to believe things that aren't true

As amazing as the human brain is, it's also very lazy. The easier info is to process the more we like it, believe it and trust it.

How receptive are you to understand why someone disagrees with you rather than persuade that person to see it your way?

There is a reason why negative emotions have a greater psychological impact than positive ones. We can thank our ancestors for that.

Studies show we gravitate toward occupations and lifestyles that fit our names.It sounds incredibly narcissistic, but the research is clear.